instructional designer

Employment Type

: Full-Time


: Miscellaneous

Recently voted Fast Company’s #1 Most Innovative Company in Education and #28 Most Innovative Company in the world, General Assembly is a venture backed, post Series C, NYC-based startup in our fourth year. General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. We offer classes, workshops, long-form courses, and events in worldwide markets including New York where we are headquartered, Atlanta, Austin, London, Hong Kong, Sydney, San Francisco, Los Angeles, Boston, Chicago, Seattle, Melbourne and Washington DC.. We also partner with Fortune 500 companies to spur innovation through increased digital fluency and more effective approaches to collaboration.

We're on the hunt for a creative and resourceful individual who can conceive and develop exciting and engaging lesson plans and curriculum for GA’s courses. This is an individual with a strong educational background, able to balance sophisticated content creation and curriculum design with building fun and interactive learning activities. Instructional designers play a key role in designing & developing new learning experiences - this includes identifying the needs of our students, designing curricula & lessons to address those needs, and working with subject-matter experts and instructors to produce best-in-class instructional experiences that support student success.


  • Manage project planning, production, and editing of curriculum materials for our courses.
  • Develop training protocols and on-boarding materials for instructors and course producers to acclimate them to the course materials.
  • Work with our education product managers to ensure that all relevant materials are designed and optimized for student learning and outcomes.
  • Execute content plan, manage relationships with all instructors, outcomes producers, global program resources, designers and product team.
  • Develop literacy and confidence in a variety of subject matters in order to guide the construction of engaging classroom materials.
  • Be a gatekeeper of the brand voice. Produce materials must reflect GA’s brand voice and mission.
  • Source insights into GA classroom experience through regular observation and interaction with GA instructors, students, and course producers.
  • Qualifications

  • 2-4 years experience producing educational content for one (or more) of GA’s core competencies: Business, Design, and Technology
  • You’ve had experience managing instructional staff and subject matter experts
  • You've had prior curriculum development and classroom experience
  • You’re comfortable in a fast-paced, early stage company work environment
  • It’s a plus if …
  • You have specific subject-matter expertise in more than one area of GA’s focus - design, technology, or business
  • You have experience designing adult training courses
  • You've taught in a classroom

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